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Flyers used to be the go-to tool for spreading the word about fundraising, especially for school sports and performing arts teams. Backpacks were stuffed with printed forms, and bulletin boards were full of tear-off tabs and signup sheets. But things are different now. Phones and online tools make it easier for families to share links, track sales, and promote their cause without needing a stack of paper.
Artisanal popcorn fundraising is one of the most fun and shareable options for groups today. With flavorful treats that people actually look forward to, it is easier to get friends and family to join in, no printed flyers needed. Team Butter’s popcorn is made in small batches with American-grown, non-GMO kernels and is naturally gluten-free, which makes it a simple choice for many different households. You do not need to be a natural salesperson if your team has a plan to promote the fundraiser using smart tools and simple communication. Here are a few ways teams get strong results while keeping it easy for everyone.
Build Excitement with Team Communication
The best fundraisers usually start before the first bag is sold. Talking about the fundraiser early and often gets people ready to participate and makes sure no one is left out.
Here is how we suggest creating team-wide momentum using simple communication:
• Kick things off in a team meeting or group huddle. Coaches, teachers, or captains can explain how the fundraiser works and what the money will support, like uniforms, tournaments, or travel costs.
• Use group texts or team chat apps to share key dates, instructions, and helpful reminders without it feeling like a big ask.
• Send a short email to parents and guardians with a link to the store, brief tips for helping their child succeed, and who to contact if they have questions.
Getting everyone on the same page makes a big difference. When teammates and families understand the goal, they are more likely to participate early and help each other stay on track.
Make the Most of Social Media
Think of social media as your team’s announcement board. It is one of the easiest ways to show excitement and give updates, especially when flyers and paper forms are not in use.
Here are simple ways to use team or school social media accounts:
• Post photos of flavor options, popcorn bags, or a countdown to your order deadline.
• Share weekly highlights, like who had the most shares or which state the farthest order came from.
• Make short posts that families can re-share. For example, “Help the Wildcats Soccer Team reach their goal by grabbing some delicious popcorn! Our store is open until March 15!”
This helps supporters feel part of the group and keeps your fundraiser popping up in their feeds without needing to leave the house.
Use Mobile Tools and Group Dashboards
Everyone is busy. That is why having a mobile-friendly fundraiser setup matters. When families can check in and participate from their phones, they are more likely to stay involved without feeling overwhelmed.
Here is what helps teams stay organized using online tools:
• Participants can access their storefronts and check their sales anytime, between classes, on the ride home, or before practice.
• Families do not have to remember who turned in paperwork or track payments, since everything updates in real time.
• Volunteers or coaches can log in to check on totals, send reminders, or answer questions quickly.
With group dashboards, parents do not need to attend extra meetings or remember one more long printout stuck to the fridge. Everyone stays in the loop, with tools that work on their own schedule. Team Butter fundraisers run 100 percent online with direct shipping to supporters, so there are no order forms to collect, cash to handle, or boxes to sort at the end.
Engage Supporters Across the Country
Fundraising is no longer limited to neighbors or classmates. One of the biggest benefits of an online popcorn fundraiser is how easy it is to include people from different cities or states. Orders ship directly to supporters, which means every friend or grandparent can help, even if they live miles away.
Here is how to keep it personal, even with out-of-town supporters:
• Share links through a quick text, mentioning what activity their student is raising funds for.
• Give kids or families a short message to send, something as simple as, “Hi Grandma! My cheer squad is doing a popcorn fundraiser. Want to help us reach our goal?”
• Encourage supporters to tell their friends too. The more eyes on the link, the better.
Artisanal popcorn fundraising makes it easy to connect beyond your local circle. Everyone who buys a bag becomes part of the team’s success.
Celebrate Small Wins and Keep It Fun
Motivation can slip without small wins along the way. That is why it helps to encourage teams to share progress during the fundraiser, not just at the end.
Some fun, low-pressure ways to boost engagement include:
• Sharing milestone shout-outs in team chats or on social media, like “Way to go, dance team, for reaching your first 100 orders!”
• Letting students who are not into selling take on other tasks, like tracking orders, sending letters, or helping with thank-you messages.
• Creating a space where every job matters, whether it is packing orders or simply keeping up the team spirit.
When kids and families feel like what they are doing matters, even if it is a small role, they are more likely to stay involved until the last day.
Strong Teams Share the Work (and the Wins)
Every fundraiser works best when families feel like they are not doing it alone. Sharing the load helps avoid frustration, and it makes the whole process smoother.
Not everyone likes selling, and not everyone has time to post online. But when each person picks something they are good at or feels comfortable with, the group is stronger for it. Fundraising does not have to be stressful. With a plan, a few helpful tools, and a team mindset, the process becomes part of the season, not just something extra to squeeze in.
When your fundraiser ends, it will not just be about how many bags were sold. It will be about the team that stuck together, shared the job, and supported each other throughout.
Ready to simplify fundraising and give families and friends something they will truly enjoy? Artisanal popcorn fundraising offers a hassle-free way to support your team, band, or club, and Team Butter makes it simple to set up online stores that are easy to manage and share. Discover how your group can launch a fun and successful artisanal popcorn fundraising campaign, contact us today and we will help you get started.